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By Rachael Thompson Entertainment 08.03.2022

16 Inspiring Women-Owned Brands to Follow on Instagram

From a social-first news service to a digital beauty empire, these accounts will add serious value to your feed.

When it comes to discovering new things, Instagram is one of the most convenient places to browse. The social media platform has become the gateway to finding new brands and accessing daily inspiration for free.

We love saluting the achievements and successes of all women, and there are countless incredible women-owned brands that you can follow on Instagram that will provide you with inspiration galore. In celebration of the beauty and strength that is womankind, we've collated a list of 16 of these businesses that we think will add something valuable to your feed.

1. Evi O Studio

Evi O is an award-winning multi-disclipinary designer and self-taught artist based in Sydney. Anyone interested in design will swoon over the content delivered to their feed, which ranges from images of her bold artworks to aesthetically pleasing book cover art.

2. The Daily Aus

Alongside long-time friend and business partner Sam Koslowski, Zara Seidler launched 'The Daily Aus', Australia's leading social-first news service. The team communicate the news in a digestible and engaging way, using interesting visual content that is approachable yet impactful. It's an absolute must-follow for anyone looking to stay up-to-date with current affairs, particularly those who are time poor.

3. Gritty Pretty

Gritty Pretty is a must-follow for beauty lovers. Eleanor Pendleton is the brains behind digital beauty empire, Gritty Pretty, which, for the uninitiated, is Australia's leading online beauty publication. They bring you the latest in beauty news, trends, how-to guides, beauty shoots, videos and more.

4. Georgie Boy

Floral arrangements have a unique ability to completely transform the look and feel of a space. They bring a natural element indoors and can uplift our mood with their beauty. Founder of Melbourne-based floral studio Georgie Boy, Gina Lasker's exquisite creations not only bring pure joy to recipients but help elevate a home, event space, or restaurant, tenfold.

5. Arent&Pyke

Helmed by Juliette Arent and Sarah-Jane Pyke, interior architecture studio Arent&Pyke has positioned itself as one of Australia's most in-demand practices. The award-winning duo's impressive portfolio of high-end work features a range of homes that are timeless yet unique.

6. Reliquia 

Inspired by her Portuguese heritage and early memories of rummaging through her grandmother’s jewellery boxes, Ana Piteira's design aesthetic combines retro reverence with contemporary European elegance, counting the likes of Incu, Tuchuzy, Net-a-Porter, Selfridges and Galeries Lafayette as stockists, to name a few. Her products include jewellery, homewares, and fashion accessories.

7. Leaf Supply

Plant whisperer Sophia Kaplan runs Leaf Supply, an indoor plant delivery service that she co-founded with fellow green thumb Lauren Camilleri. Plant lovers will swoon over the verdant content that will grace their feeds upon following this business on Instagram.

8. Haus of Dizzy

Wiradjuri woman Kristy Dickinson creates bold, playful, statement-making jewellery that celebrates and honours Indigenous culture. Each Haus of Dizzy piece is designed, laser-cut, hand-painted, and assembled in the company’s studio, featuring unique and often powerful political and social messages.

9. Seed & Sprout

Byron-based online eco retailer Seed & Sprout offers sustainable products aimed to reduce our reliance on single-use plastics. Since launching a few years ago, founder Sophie Kovic has built a passionate community of conscious consumers online, offering practical solutions to everyday problems that save you time and money while also saving the planet.

10. Go-To

Powered by Zoë Foster Blake, beauty brand Go-To produces simple and effective skincare that uses high-quality ingredients. The brand's Instagram account is playful and approachable, providing plenty of info on how to look after your skin.

11. Love Ally

Bringing sculptural beauty into the realms of everyday living, Sydney-based brand Love Ally creates handmade candle collections that are classically inspired, luxurious and functional. These statement-making designs are placed in magical settings from romantic tablescapes to dreamy bedside table set ups. Theres plenty of inspiration to be found by following this account.

12. Clothing the Gaps

Founded by Laura Thompson and Sarah Sheridan, Clothing the Gaps is an independent Aboriginal-led not for profit that influences and unites people through fashion and causes to support First Nation's people and communities.

13. Dandy Flora

If you're looking to bring some colour and joy to your feed, Dandy Flora will deliver the goods. This exquisite floral art studio put together some exceptional bouquets with founder Beth Atwood focusing on creating arrangements that are "emotive, inspiring, often fun and sometimes a little bit weird."


14. Lauren Freestone Art

Based in Newcastle, Indigenous artist Lauren Freestone always considered art as a hobby and a way to connect with her dad - celebrated artist Lee Freestone. She was selling her paintings to friends and family but became more serious about it when a Sydney gallery asked to house some of her works. Art admirers will adore her contemporary works which are inspired by her love for nature and the beauty of Gumbaynggirrr and Wiradjuri Country.

15. Collective Closets

Co-founded by sisters Fatuma and Laurinda, the pair produce apparel that pays homage to their African roots while also referencing the trends on the streets of Melbourne. It's this unique style that has found them a community of followers both online and at their store near Melbourne's iconic Queen Victoria Market. Their content will add some much needed vibrancy to your feed.

16. Lady Startup

Founded by Mia Freedman, Lady Startup is a movement and community that aims to foster women who want to start their own business. Their Instagram account offers plenty of tips and advice for entrepreneurial women in an approachable and fun way. They post everyday and share plenty of other female-owned businesses to follow and support.

Enjoyed This?

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