linen, linen bedding, flax linen, bed threads

Philosophy

linen, linen bedding, flax linen, bed threads

Philosophy

So, you found us. Welcome. You might be wondering, why linen? 100% flax linen, in particular? Well, lots of reasons, actually. Based in Australia, we wanted to make luxurious bedding that’s comfortable to sleep in—regardless of the season—available to everybody. And linen keeps you cool in the heat, and acts as an insulator in the cold. The best bit? It softens with every wash and becomes more comfortable as time goes on—and with two pillowcases, a fitted sheet and a duvet cover included in each of our carefully curated sets, you have everything you need to catch those elusive zzzs. Finally.

Our signature flax is grown in France by registered farmers and suppliers, and is then turned into sets in China under ethical working conditions. If you’re a linen aficionado, you’ll notice that our sets are incredibly attainable. Our view is simple: quality goods shouldn’t cost a fortune, and everyone should enjoy the luxury of a beautiful home. Our business is direct-to-customer—which means we’ve cut out the middle men to pass the savings directly onto you.

As for sustainability—we’re glad you asked. As we mentioned, linen originates from flax—a humble plant—which requires less water and fewer pesticides to cultivate than other manchesters. Plus, linen can literally last a lifetime if cared for correctly and creating bedding with longevity is something that matters to us.

In Australia, Sinagpore and New Zealand, we have partnered with Sendle. This allows us to guarantee our customers a carbon-neutral delivery. Plus, our packaging is proudly plastic-free, so you can sleep easy about your eco-friendly choice every time your head hits the pillow.